E-commerce web sites can be utilised in two basic ways.
One, you can sell products and services directly to any person that arrives at your site, and take payment using a payment gateway, or a payment service such as PaylPal or PayMate.
Two, you can use them to take orders for your products and services from your existing account customers, by providing them with a username and password to log in with. The order then just becomes part of your normal process cycle and you bill as you normally do.
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