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Link Building Still Highly Effective When Used With Great Content

Study Shows Link Building Still Highly Effective When Used With Great Content

You’ve seen the claims: 1. “So Many New Ranking Factors!” 2. “Content Quality is Everything!” 3. “User Engagement is the New King!!” 4. “Social Media Signals Rock!” 5. “

We want to share new data on links as a ranking factor.

This report will demonstrate the continuing importance that backlinks play in rankings. We plan to share data that shows that all that talk of a decline in the importance of links as a ranking factor is grossly exaggerated. In fact, links remain amazingly powerful. Let’s dig in!

Use Attracta’s Free SEO Tools Here!

Study Shows Links Still Rule

On Mar 23, 2016, I participated in a Hangout with Google Dublin’s Andrey Lippatsev (along with Rand Fishkin and Ammon Johns). Here is an important snippet of the conversation: Ammon Johns: We heard thatRankBrain is the third-most-important signal contributing to results now. Would it be beneficial to us to know what the first two are? Andrey Lippatsev: Yes. Absolutely. I can tell you what they are. It’s content and links going into your site. Do tell now? What the Moz and Searchmetrics Studies Showed Both Moz and Searchmetrics have run groundbreaking studies on ranking factors, and each includes a look at links.

You can see them here: 1. Moz Correlation Factors 2. Searchmetrics Ranking Factors

. In both the Moz and Searchmetrics studies, correlation to the number of links was relatively high, but not significantly higher than other factors they examined. If links are so important that a Googler would call them one of the two most important ranking factors, why aren’t these correlations showing higher numbers? The key to the Moz and Searchmetrics studies is understanding how the evaluations were done. They did the evaluation of each SERP on an individual basis, and then took the mean of all the results (I’ll call this the “Mean of the Individual Correlations” approach). Both these studies also focused solely on commercial search terms.

Study Shows Links Still Rule

So while their approaches have validity, because of our experience with the power of links in ranking, we decided to take a deeper look into the power of links. We took some new approaches to expose more about their impact. Bottom line? I believe that the Mean of Individual Correlations approach is not providing a complete picture. Our Study Results Based on consultations with a couple of experts, I did a different type of calculation, based on the Quadratic Mean. The reason for doing this is that it leverages the square of the correlation variables (where the correlation value is R, the quadratic mean uses R squared). It’s actually the R squared value that has some meaning in statistics. For example, if R is 0.8, then R squared is 0.64, and you can say about that 64% of the variability in Y is explained by X. As our consultants explained it to me, there is no meaningful sentence involving the correlation variable R, but R squared gives you something meaningful to say about the correlated relationship. Here is a visual on what this calculation process looks like: Use Attracta’s Free SEO Tools Here! Study Shows Links Still Rule In addition to the different calculation approach, I also used a mix of different query types. We tested commercial head terms, commercial long tail terms, and also informational queries. In fact, 2/3 of our queries were informational in nature. This may be one reason why we showed somewhat different results: Use Attracta’s Free SEO Tools Here! Study Shows Links Still Rule Our total links correlation result was higher than the correlation scores of DA and PA as ranking factors. We asked Rand Fishkin of Moz for a comment on why that may be, and here is what he had to say: We use a different, broader corpus of keywords to generate PA/DA algorithms, and thus, it makes sense that on different types of keyword queries, they’ll have different levels of correlation. Very interesting to note that raw link counts tend to do better on these particular corpuses. My hope is actually that, one day in the future, Moz will be able to show how various metrics of all kinds correlate to any given set of keywords (wouldn’t it be awesome if you could see the correlations for the thousand keywords you’re rank tracking, for example?!). Also of note is how high our total link score correlation was in comparison to Moz and Searchmetrics. The score I showed above used a different methodology, but even when we use the exact same methodology they did (the Mean of Individual Correlationsapproach), we get higher results. You can see the head to head comparison of all our link score calculations using that approach here: Use Attracta’s Free SEO Tools Here!

Study Shows Links Still Rule

Taking a Moment to Give Thanks: all of our data was pulled from the Moz API, and the good folks on the Moz team were quite supportive of us in all aspects of the entire study. Aggregate Evaluation of Links as a Ranking Factor I think that the Mean of the Individual Correlations and Quadratic Mean approaches are both highly valid ones, but one of the limits with them is that a small number of results with a highly negative correlation can drag down the total score in a significant way. For that reason, I chose to take some other approaches to the analysis as well. The first of those was to measure the links in a more aggregated manner. To do this, we normalized the quantity of links. Then we took the total of all the search results by ranking position. The equations for this look more like this: Use Attracta’s Free SEO Tools Here! Study Shows Links Still Rule The value of this is that it smooths out the impact of the negative correlations in a different way. When you look at the correlations in this manner, here is what you get: Use Attracta’s Free SEO Tools Here!

Study Shows Links Still Rule

I also took another look at this. In this view, I continued to use the normalized totals of the links, but grouped them in ranking groups of 10. I.e., I summed the normalized link totals for the top 10, did the same for ranking positions 11 to 20, 21 to 30, and so forth. I then calculated the correlations to see how they looked in terms of what it would take to rank in each 10 position block. Those calculations looked more like this: This gives us a bit more granular approach than simply aggregating all the ranking positions into the SERP positions, but still smooths out some of the limitations of the Mean of Individual Correlations method. Here is what we saw for results here: Use Attracta’s Free SEO Tools Here Study Shows Links Still Rule I’ve now gone from numbers in the 0.39 range to near-perfect correlations, so what do these numbers tell us? I believe that the aggregated approaches to the calculations tell us that links are far more important than the “mean” based calculations reveal. Digging Into What’s Going On Here To help with this analysis, we did some manual analysis of a few hundred results to figure out what percentage or results were likely not as influenced by links. What types of results are these?

Here you go:

1. Local results (not maps results, but results that are locally influenced) 2. Query deserves diversity 3. In Depth Articles Our analysis suggested that around 6% of the results came from these types of results.

So that’s one factor right there, albeit not one that explains the difference between the “mean” based calculations and the aggregate calculations. However, the more important issue is understanding the role of content quality. Since Google has called content and links the two most important ranking factors, you can imagine a greatly simplified equation based on simply multiplying a “link score” times the “content score”. Use Attracta’s Free SEO Tools Here Study Shows Links Still Rule Now in this completely hypothetical discussion, I would argue that the content score probably counts for more than the link score. After all, if the content isn’t relevant, it shouldn’t rank. That just makes sense.

In addition, the level of relevance of a piece of content is highly variable. Here is a major oversimplification of what the impact of this might be: In the above chart, it’s actually scenario 2 that would rank higher, even though its “Link Score” is significantly lower. Now imagine that the link score runs only from 1 to 100, and the content related scoring factors (relevance and quality) have an exponential decay (were minor variations in quality and relevance have a large impact on the “Content Score”), links will clearly not be able to overcome lower relevance or weaker content. Important Note: the above discussion was meant to illustrate the basic point about the significance of content scoring and its impact on ranking algorithms. It’s all my own speculation based on the analysis of the data I’ve seen, and the case studies that I’ll share in the next section). Use Attracta’s Free SEO Tools Here!

Study Shows Links Still Rule

We do a lot of high end content marketing campaigns with our clients, many of which are Fortune 500 companies. Here is a sampling of the results across many of our clients: The sample results shown here have been repeated hundreds of times by us. However, we don’t find that links can rescue poor quality content, or cause low relevance content to rank. Also, all of our efforts focus on the getting recognition from, or content published on, very high authority sites. Our data isn’t based on high volume, low quality link building. Cementing the Point With Case Studies Use Attracta’s Free SEO Tools Here!

Study Shows Links Still Rule Summary

The Google algorithm continues to evolve, and we see many things that are impacting overall organic search traffic. Some of the biggest causes are: 1. More real estate allocated to paid search 2. More content from other sources, such as image search, YouTube, and the other factors I mentioned above 3. Some pages that have less than 10 web results 4. Portions of the web results that are clearly less driven by links, such as local web, query deserves diversity, and in-depth article results As a result, there are fewer than ten results on the first page of the SERPs which are driven by factors other than links. That doesn’t mean that links aren’t involved at all in rankings for those pages just that they matter less. But, our study data strongly suggests that links continue to play a major role in rankings. In addition, our case study data makes the whole thing a slam dunk. When you aren’t facing page relevance or quality issues, links can, and do, continue to significantly impact rankings.

Note: even though our data focused on showing the correlation based on the quantity of links, that doesn’t mean that the quality of the links doesn’t matter, as it truly does. So what’s the real upshot of all this?

Simple: 1. DO build great content and user experiences. In today’s digital marketing world, that’s just table stakes. 2. DO proactively market your business and do the types of things that cause people to write about you and link to you.

You MUST do BOTH!


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Protected: Amazengames

Category : Portfolio

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FrontPage-wheresjoss

2013 WheresJoss Music Band Website

2013 WheresJoss.com.au Music Band Website

by Bellarine websites

http://wheresjoss.com.au/

Where’s Joss? formed in 2011 when Geelong College friends and music students Joss Russell (lead singer, keyboards), Harry Booth (guitar), James Fitzpatrick (drums), and Julian Kenny (guitar) decided to form a covers band and launch themselves at Geelong’s pub venues.

Successful nights at Geelong’s famous National Hotel and iconic Barwon Club Hotel, gave them an insatiable taste for live performance. They grabbed old schoolmate Connor Forsyth (bass guitar) from Geelong Grammar, and have been playing original and cover band gigs at major venues, parties, festivals, functions and weddings, across Victoria ever since.

Where’s Joss? have opened for Daryl Braithwaite, Ross Wilson, Brian Mannix, Bluejuice, Taxi Ride, Brian Cadd and Russell Morris. They have played their own shows on the Heineken Main Stage at the Australian Open Tennis. Where’s Joss? original music has featured on Triple M, and been a hit at festivals including Harvest N Graze, the St Kilda Festival and Queenscliff Music Festival.


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FrontPage-angasi

2013 Angasi Bar& Grill Boutique Accommodation Website

2013 Angasi Bar& Grill Boutique Accommodation

Website by Bellarine Websites Portarlington

http://angasi.com.au/

 

EXPERIENCE Angasi Bar & Grill Portarlington Boutique Accommodation of rooms and apartments.

Once known as  The Ol’ Duke, it closed down in June 2013, leaving a beautiful building with no immediate future.

The Bellarine Brewing Company took over the Ol Duke property, re-opening it in October 2013 and renamed it Angasi Bar & Grill after the local Bellarine Peninsula endemic oyster.

The historic facade hints at the plush interior appointments allowing an enjoyable and relaxing experience. The local mussels, for which Portarlington is still famous today, feature on both the lunch and dinner menus. The Mussel Stout was first brewed by local Bellarine Brewery Company and is a firm favourite, along side their other refreshing beers.  Why not come on down, soak up the view and satisfy your taste buds.

The southern mud oyster, also known as the native flat oyster, ‘Ostrea angasi’, is endemic to southern Australia, ranging from Western Australia to southeast New South Wales and around Victoria and Tasmania.


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HomePage-BuyBellarine

2013 Buy Bellarine Website by Bellarine Websites

 2013 BuyBellarine.com.au Website by Bellarine Websites

BUY BELLARINE BARN

– a program of the Committee for Bellarine.

The Buy Bellarine Inc. vision is to encourage and support the quality, quantity and variety of fresh, locally available produce and products of The Bellarine and in so doing, enhance and protect its rural and natural environment with the support and endorsement of businesses, both large and small. A non profit incorporated Association completely run and staffed by VOLUNTEERS.

The Buy Bellarine Barn is your source for many local farm fresh products from the leading Bellarine growers and producers..

* We endeavor to have many local varieties of fresh local food produce on sale, as well as other Geelong regionally sourced produce.

* Most of the food network produce is delivered the Friday night prior to sale on Weekend and if unsold, returned.

* This ensures you get the most freshest and delicious fruit and vegetables direct from the farmers to you.

The Buy Bellarine Produce Barn is centrally located on The Bellarine at Tuckerberry Hill Farm, Becks Road, Drysdale, just 3 kms east of the Drysdale township along Murradoc Road, and is the weekend focal point for the sales and distribution of our fresh, locally grown and processed produce and products from 9.00am – 3.00pm.


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HomePage W2R

2014 Wreck2Reef.com.au by BellarineWebsites

 2014 Wreck2Reef Swim Classic

– Indented Head, Bellarine Peninsula

Updated 2014 Wreck2Reef.com.au

Website by BellarineWebsites.

 

The 2014 swim will take place on

Sat 8th March 2014 ( start time 1st wave 10.30am )

  • Main Event 1.2 km for ages 14 to 80 price $37.50
  • Novice 800mt $37.50
  • Junior 400mt  $ 15.00
A great family event with food drinks for all  with prizes for competitors.
A real community feel event showcasing the beautiful half moon bay at Indented Head and the wreck of the Ozone on the Bellarine Peninsula.
Visit the Bellarine on the long weekend and enjoy the hospitality of the Bellarine, visit the Wreck 2 Reef ( W2R ) family open water swim on Saturday morning 8th March 2014.

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2013 Tom O’Connor CoGG Mayoral Candidate Website

2013 Tom O’Connor CoGG Mayoral Candidate Website

by Bellarine Websites

 

http://tom-oconnor.com.au/

 

The following is an insight into recent involvements

in community and Council activities and outcomes – by Tom O’Connor.

As former CoGG Councillor  –

  • · G21 TRANSPORT COMMITTEE – Committee member
  • · ENVIRONMENTAL MANAGEMENT GROUP – Portfolio holder
  • · WATER TASK FORCE – Initiator and Chair person
  • · BARWON REGION WASTE MANAGEMENT GROUP – Director
  • · GREENHOUSE REDUCTION STRATEGY – Committee
  • · TOTAL SUPPLY MANAGEMENT ISSUES – Proposed task force
  • · BICYCLE STRATEGY – Active involvement
  • · EQUINE STRATEGY – Initiator and leader.
  • · BAY NATIONAL PARK / MAV – Chair and Committee
  • · ASSOC. BAYSIDE MUNICIPALITIES / MAV – Chair person and Committee member.

Current community based activities –

  • · BIKE SAFE GEELONG / founding member and Committee member
  • BUY BELLARINE PRODUCE BARN / Co-founder and Secretary – volunteer
  • . SPRINGDALE NEIGHBOURHOOD CENTRE / Committee member
  • · COMMITTEE FOR BELLARINE / Co-founder and current Executive Director – volunteer
  • · WRECK2 REEF OPEN WATER SWIM CLASSIC – Co-founder and committee – volunteer.
  • · BELLARINE 2050 OUR PLACE OUR FUTURE / Visioning program – initiated concept and managed forums.

Constantly negotiating with State and local Government of behalf of residents.


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Top 3 ranking on Google, yahoo, and Bing with our SEO

Category : BLOG , SPAM & SCAMS

More SEO SPAM

Not a bad spiel though.

====================

SEO is dead as we know it. The old mathematics of increased back links and stuffing keywords is now a target for Google to identify your site and bury it in the search results.

SEO is no longer a mathematics problem, it’s a human one. Social indicators are becoming key to Ranking and link algorithms are being retired. It’s time for you to see the truth about SEO and adjust accordingly.

So, here we got a customized and guaranteed top 10 Internet Marketing Proposal for you.

Here below is the content marketing activities “Monthly Task and responsibilities”

1. 30 Press Release Submissions (10 press release x 10 press release websites)
2. 3 Press releases, 400+ words written
3. 5 Unique Articles will be written

4. 5 Web 2.0 Properties will be made
5. 5 Unique “how to Articles” will be written

6. Face book Pages will be created

7. Twitter channels wiil be created
8. Will increase twitter followers

9. Youtube channel will be created
10. Youtube videos will be created by Animoto.com (paid)
11. Will likes, shares, tweets, reddits, and 1+ in order to get natural backlinks

12. Anchor text diversity (will not use exact keywords for back links).
13. Will get Natural back links by link worthy articles
14. Will draft & submit 5 articles to Ezinearticles.com
15. Will create Google+ page for your business
16 Will distribute 15 post daily via Google+ Page
17. Will participate in Forum
18. Will create blog for your website
19. Will make 1 post daily on your blog
20. Will bookmark real content to leading 150 Social Book marking sites as digg, delicious
21. Will submit your website to 10 leading Web directories as Dmoz.org On-Page work activities “Follow only first month”.

22. Yellow Pages Submission

On Page Optimization Activities.
23. Meta tags/Title tag changes
24. Keyword research/Analysis
25. Competitor Analysis
26. Analysis by our Paid SEOMoz Program
27. Heading tag changes
28. Alt tag changes
29. Interlinking wherever required.
30. Keyword density in site content.
31. HTML Site Map
32. XML site map and Submission in webmaster tool
33. Ror.XML File creation
34. Robots.Txt File creation Extra work activities
35. Google Webmaster tool
36. Google Analytics
37. Html to text ratio optimization
38. Keyword Prominence

39. Google authorship will be provided

 

Google Penguin / Panda Algo Audit

40. On-page evaluation

41. Link Profiling

42.Bad Link Removal

 

“Proposal starts from 350 USD/month with guaranteed top 10 ranking otherwise your money will be refunded.”


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Website SEO

Category : SPAM & SCAMS

Website SEO – The Holy Grail of  Email Spammers?

There are many websites promoting Search Engine Optimisation or SEO services that are completely valid.

There are also others that may not be so skilled but can help you with Google Adwords placements.

Then there are the SEO Services Email Spammers……

You know the ones that clog your mail account with promises of getting you the first place on the Google Page relating to your prime Keyword or phrase.

You take your chances with these, as IF they are so good, why is their website not on the top position for SEO Services where you can select their website service to know they can probably enhance your organic serps results?

Some below examples may be able to do what they claim, but I am not sure as I have deleted them.

========================

I was doing some local research and I found your website“www.yourwebsite.com”  online. I’m very impressed by your company but I’ve identified some key areas for growth that you’re currently missing.

I’ve got proven strategies for how you can increase sales using online marketing that targets your local customers. I’m confident I can help you engage the right customers and grow your business.

I’m an online marketing consultant that specializes in helping local business grow to the next level.

In 20 minutes I can show you how to fuel your brand and generate more revenue from search engines and social networks. These are tactics we’ve used to help over 300 clients grow their business. I’d like to follow up about this with a quick phone call.

Can I call you this week to discuss strategies for your campaign?

——————————————–

Many in the industry still think SEO as some sort of black-magic secret that requires internet illuminati to learn the ways of, while it’s just another marketing method. SEO is surprisingly a very viable marketing method that can, in concert with effective landing pages and content, bring your business qualified leads and customers.

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. It isn’t any magic, it’s just a strategy.

How your company can be benefited?

 

Ø SEO gives strong Business Visibility and Branding

Ø SEO provides Business Credibility

Ø SEO brings leads to Business Traffic

Ø SEO has one of the best ROI’s in Advertising

Ø SEO gives you unmatched insight into your customers

 

Want to know how SEO can help your business?

————————————————–

We are an ISO 9001:2008 & ISO: 27001 Certified and CMMi Level 3 Company providing application development, product re-engineering, web design, web development, SEO and mobile application development solution to varied industries across the globe.

Believing in customer satisfaction, we create user friendly web interfaces for our clients driving targeted audience. We walk an extra mile with you to fabricate a brand strategy, rebuilding your online image and help you reach out to the global market. Our design team can work closely with you as part of your marketing staff and we can assure you – you won’t even notice we are in another country.

Our services at a glance: –
· Website development (Custom Website Development, PHP Development, ASP .NET, Java, Ajax Programming, etc.)
· Website designing (HTML Designing, Corporate Website Design, PSD to XHTML/HTML, etc)
· Open source customization (CMS, Joomla, Drupal, WordPress, etc)
· Ecommerce website development (Magento, OS Commerce, Zen Cart Integration)
· Web Programming Services (PHP MySQL Development, PHP Frameworks, JavaScript Frameworks)
· Mobile application development (iPhone, Android iOS, Blackberry, Windows) etc.

We customize our processes according to your styles and guidelines. Many overseas clients have achieved significant savings by outsourcing either all or part of their IT development work to us.

I am looking forward for a great business relationship ahead with you. Do let me know if you think of a relevant project we can head start with. Please share your Skype ID and contact number to make the communication easily accessible.

—————————————-

I’ve been tracking the success of “www.yourwebsite.com” while doing some research on your industry—I’m impressed with your company, but there are some real opportunities for growth that you currently are missing.

Are you interested in several proven strategies to use content and social media to drive relevant traffic to your site? In 20 minutes I can show you how to fuel your brand and generate more revenue from search engines and social networks.

This is a $500 value free of charge.

I’d like to follow up about this with a quick phone call. Can I call you this week to discuss your campaign?

——————————————-

We are an Online marketing firm based Delhi- NCR in India and offers SEO, SMO, Web Design and Web Development Services.
I was surfing through your website: “www.yourwebsite.com” and checked it for a few keywords on Google. Unfortunately, it was not ranking well on any of those.
As per the trends in your industry – over 80% of people search for your products/services online and buy the same. These rankings also influence other channels of sales as well.

 

In the current online market scenario, SEO (search engine optimization) is one of the popular services that are required for any online business. We are providing top ranking in the major search engines like Google, Bing and Yahoo.

 

There is a simple equation that is applicable to the online Business world.

 

Ethical SEO -> More Traffic ->More Sales

 

Just wondering, if you would be interested in getting the SEO (Search Engine Optimization) done for your website and improving the position of your website for the key terms your clients would be using to search your services. In case you require any additional information, it shall be our pleasure to furnish the same. No obligations.

 

Do let me know if you are interested and I would be happy to give you details about our past work details, methodology and pricing etc.

———————————————

We are an India based ISO 9001:2008 & ISO: 27001 Certified and CMMi Level 3 Website development company with a primary focus on Website Design & Development with PHP, Java, .NET and Mobile Application Development at affordable prices. We have a dedicated team of 275 professional designers and developers with over 14 years of experience and we thrive on the idea that design makes a difference.

 

I was surfing the internet and came across your website “www.yourwebsite.com” I have been observing various changes in recent industry trend and the types of sites. We would be happy to discuss any modifications you may want to make.

 

Our main competency is Website Design using Design- Flash, Photoshop, E-Commerce – OS Commerce, Zen Cart, Virtue Mart, Prestasoft, Modx, Mambo, FedEx and Web Application Development (Core PHP, MySQL, ASP .NET, Java, CMS, Joomla, Drupal, Word Press, Magento, Perl, ASP, JSP, HTML, CSS), Mobile Application Development (Android, iOS, Blackberry) and Mobile Friendly sites, etc.

 

Our design team can work closely with you as part of your marketing staff and we can assure you – you won’t even notice we are in another country.

 

We customize our processes according to your styles and guidelines. Many overseas clients have achieved significant savings by outsourcing either all or part of their website development work to us.

 

Do let me know if you are willing to discuss a possible (redesigning/redevelopment) of your website, designing new website. I can send you more details on the packages, action and Portfolio.

 

Now we are offering discount on new website design and Development.

——————————————-

I sincerely hope you are doing well.

We have some special offers this season. We are an Australia based Web Design company with a primary focus on SEO based Website Design & Development (ASP, ASP.Net, Java ,Perl and PHP development).We have a dedicated team of 110 professional designers, developers and SEO specialists; especially for Graphic/Flash/3D designing.

We can assure you of getting quality works. Most firms overseas have achieved a significant amount of savings by outsourcing either part of, or their entire work to us in Australia. We would like you to give us an opportunity to work with your company and AMAZE you with our service.

 

Please let us know in case you are interested.

 

Email us back to get a full proposal.


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BuyBellarine old fp

Buy Bellarine Website by Bellarine Websites

Category : Portfolio

The Committee for Bellarine has recently implemented a new program “Buy Bellarine”.

Volunteers wanted to support Buy Bellarine Inc.

The Buy Bellarine Barn has been established to provide the Bellarine Community with locally sourced food from producers on the Bellarine.

We are seeking help from people who are able to assist with the set-up of a produce outlet and to staff the market area, on a rota basis.

The initial location will be within three kilometers of Drysdale.


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